Marketing Services
Through our Marketing Services, we'll ensure your market position and messaging are accurate for your industry, and consistent throughout your channels. We'll also maximize your digital footprint via search engines, websites, social media, and email.
Our paid search and SEO services take the guesswork out of this (often) complicated process by ensuring that the proper key words, demographic and market are properly targeted.
We’ll tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
As for Search engine optimization (SEO), we will optimize the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
Great content is the fuel that drives your digital marketing activities:
- It is a key pillar of modern SEO
- It helps you get noticed on social media
- It gives you something of value to offer customers in emails and paid search ads
Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.
As for Social media, many rely on these networks to discover, research, and educate themselves about a brand before engaging with that organization. For businesses, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.
Let us develop this content so you maximize your online digital footprint.
Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour…See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:
- Trustworthy
- Relevant
- Conversational
- Be coordinated across channels
- Strategic
Let us coordinate your email marketing and maximize your return on investment.
A well designed, well structured, and precisely ‘messaged’ (well-written) website is the foundation of all your online marketing efforts. Your prospective client’s lead busy lives. Can your website break through the noise?
Our web development services ensure that your message hits its mark with responsive, visually stimulating design and optimizations that targets search engines, social media and advertising networks in your specific niche.
